Every result we could find where an advertiser, or its agency, published what a ChatGPT ads campaign cost and what came back. One row per campaign, each linked to its source. 27 results so far.
Some advertisers checked the clicks ChatGPT Ads reported against the visits their own analytics recorded from the same campaign.
| Who | Clicks reported | Visits counted | Share | Source |
|---|---|---|---|---|
| Out of the Box Advisorssmall-business coaching (own service) · 2026-07-24 | 140 | under 20 | under 14% | outoftheboxadvisors.com |
| $500 spent in a little over an hour; ~10,000 impressions; CPC reported as roughly $3.50; the August update blames part of the click gap on its own missing UTM tags | ||||
| Symphonic Digitaldigital marketing agency (own white-label PPC/SEO services) · 2026-08-03 | 53 | 35 | 66% | symphonicdigital.com |
| One month on a $50/day budget; spend reported as roughly $500, CPC as ~$9; max bid raised to $12 to pace after $3 was advised | ||||
| Out of the Box Advisorssmall-business coaching (own service) · 2026-08-20 | – | – | 68% | outoftheboxadvisors.com |
| Second campaign, in the Aug 20 update: one week, same landing page, working tagged links; CPC reported as roughly $2.77; click count not given | ||||
| CleverlyB2B lead generation agency (own campaign) · 2026-08-28 | 57 | under 20 | under 35% | mediapost.com |
| Figures relayed by MediaPost from Cleverly's Nicholas Verity; spend and CPC not given | ||||
| Unnamed advertiservisa and passport expediting service · 2026-09-04 | 165 | 15 | 9% | reddit.com |
| 8 days (Aug 28-Sep 4), Reddit u/Michael-Traction; clicks reported as ~200, CTR 0.75%. Same page on Google, same 6 days: 426 clicks, 127 sessions; cost per engaged session ~$92 vs ~$555; visits: 15 sessions from 165 ChatGPT clicks over the same 6 days | ||||
| Date | Who | Country | Spend | Clicks | Per click | What came back | Sureness | Source |
|---|---|---|---|---|---|---|---|---|
| 2026-06-08 | Unnamed advertisersocial media marketing agency (own services) | US | $70.00 | 37 | $1.89 | 0 conversions | Seen | youtube.com |
| YouTube video (Sean Standberry). About 14 days (May 20-Jun 2) at $5/day; CTR 1.29%, CPM $24.46; max CPC bid $3.50; a later new campaign required a $25/day minimum. Figures read from the video's captions | ||||||||
| 2026-06-11 | SynterB2B software (own product) | US, UK, Canada, Australia, New Zealand | $4,428.84 | 448 | $9.89 | – | Seen | syntermedia.ai |
| 9 days (Jun 2-10); CTR 0.35%, CPM $34.16; CPC by market: US $10.62, UK $5.10, Canada $8.33, Australia $17.59, NZ $22.89; conversions not published | ||||||||
| 2026-06-15 | Unnamed advertiseragency client, industry not stated | – | $60,000 | – | $1.72 | $1.49 back per $1 (ROAS 1.49), about $89,000 revenue | Claimed | opascope.com |
| Agency: Opascope. 15 days; spend reported as roughly $60K, CPC as around $1.72; conversion rate 2.35%; daily ROAS swung from about 0.2x to 2.9x | ||||||||
| 2026-06-25 | Unnamed advertiserB2B software (agency client) | – | – | 69 | – | 24 conversions as counted by the platform | Seen | youtube.com |
| Agency: Focal (Henry Purchase), in a video on $10,000+ spent across its own and client campaigns. One ad shown with almost 6,000 impressions, 69 clicks and 24 conversions after a few days; spend, conversion type and market not given. Focal's own 2026-05-23 tracking guide says OpenAI's sample pixel code, pasted whole, counts every page view as a conversion | ||||||||
| 2026-07-01 | Unnamed advertiserecommerce, high-priced product (orders over $1,000) | – | $9,620 | – | $4.41 | $19,000-$38,000 attributed revenue (ROAS 3.3-6.8, depends on attribution model) | Claimed | searchenginejournal.com |
| Agency: Common Thread Collective (own post 2026-07-01, figures via SEJ). About a month, $7/day scaled to $1,000+/day; CTR 0.94%; 136,000 weekly impressions | ||||||||
| 2026-07-13 | AdLibrarySaaS, ad research tool (own product) | US | $200 | 40 | $5.00 | 0 conversions | Claimed | adlibrary.com |
| Budget used up in about 2 days of a planned 2-week run; ~5,000 impressions, CTR ~0.8%; clicks reported as ~40, CPC as ~$5 | ||||||||
| 2026-07-20 | Unnamed advertisereducation, vocational audio college (consultant's client) | US | $400 | – | – | a few form fills (count not given) | Claimed | youtube.com |
| Consultant: Guus Goorts. Spend given as about $400; GA4 counted 104 users from the ads; average engagement 18s vs 53s for the same site's Google Ads traffic; location targeting only by TV region | ||||||||
| 2026-07-24 | Out of the Box Advisorssmall-business coaching (own service) | – | $500 | 140 | $3.50 | 0 leads | Seen | outoftheboxadvisors.com |
| $500 spent in a little over an hour; ~10,000 impressions; CPC reported as roughly $3.50; the August update blames part of the click gap on its own missing UTM tags | ||||||||
| 2026-08-03 | Grow My AdsGoogle Ads agency (own services) | – | $1,200 | 92 | $13.00 | 0 conversions | Seen | growmyads.com |
| About 2 weeks; CPM $120, CTR 1%; spend given as $1,200 (rounded) in the results and as $1,000 in the headline | ||||||||
| 2026-08-03 | Symphonic Digitaldigital marketing agency (own white-label PPC/SEO services) | US | $500 | 53 | $9.00 | 0 leads (1 form started, not finished) | Seen | symphonicdigital.com |
| One month on a $50/day budget; spend reported as roughly $500, CPC as ~$9; max bid raised to $12 to pace after $3 was advised | ||||||||
| 2026-08-10 | SE RankingSEO software (own product) | US, Canada, Australia, New Zealand | – | 1,263 | – | very few sign-ups | Seen | seranking.com |
| About 2 weeks; 3 campaigns, 48 ads; 97,000+ impressions, CTR 1.30%; CPC $1.50-$4.00 (range as published); spend not given; campaigns stopped | ||||||||
| 2026-08-17 | Eyekillerpaid media agency (own services) | UK | – | – | – | not enough attributed conversions to switch to conversion bidding | Seen | eyekiller.com |
| Four weeks at the GBP 15/day minimum; CPM GBP 18.36 (30-day average), CPC GBP 2.33; engagement time per session half that of its own Google Ads; first aimed at UK, Australia and US, then UK only | ||||||||
| 2026-08-19 | Unnamed advertiserlead gen, apartments and senior living (5 properties) | US | $4,000 | – | – | 16 key events (12, 2 and 2; two properties had none) | Seen | conversionlogix.com |
| Agency: Conversion Logix. 30 days in June; CPC bidding on 2 properties, CPM on 3; cost per GA4 session $4.63 (CPC) vs $10.06 (CPM); CTR 1.15% vs 0.74%; GA4 counted 529 new users (clicks not published) | ||||||||
| 2026-08-20 | Out of the Box Advisorssmall-business coaching (own service) | – | $175 | – | $2.77 | 1 conversion event (not a real lead, per the advertiser) | Seen | outoftheboxadvisors.com |
| Second campaign, in the Aug 20 update: one week, same landing page, working tagged links; CPC reported as roughly $2.77; click count not given | ||||||||
| 2026-08-21 | Unnamed advertiserwellness coaching, high-ticket (agency client) | US | $1,139 | 397 | $2.87 | 22 leads at $52 each (10 ready-to-book at $114 each, 12 eBook downloads) | Seen | blogs.malachisoft.com |
| Agency: MalachiSoft. 6 weeks (Jul 3-Aug 17); 32,897 impressions; Texas-based practice, ads shown nationwide | ||||||||
| 2026-08-26 | Workshop Digitaldigital marketing agency (own B2B services) | – | $2,319 | 739 | $3.14 | 0 qualified leads (MQLs) | Seen | workshopdigital.com |
| 3 campaigns (manufacturing, financial services, digital marketing audiences); CTR 1.1%, 69,630 impressions. Own Google Search: CPC $6.76, CTR 5.2%, 2 MQLs | ||||||||
| 2026-08-26 | Choice OMGmarketing agency (own AI marketing service) | Canada | – | 58 | – | 0 lead forms | Seen | choice.marketing |
| Jun 8-25, Ontario and Alberta; 8,940 impressions, CTR 0.65%; avg CPC CA$7.16 (CPC-bid CA$4.42/4.88, CPM-bid ~CA$18.18); MediaPost gave spend as $415, currency not stated | ||||||||
| 2026-08-27 | Scopic Studiossoftware agency testing its own product | – | – | – | $2.74 | not measured (17 days judged too short for ROI) | Claimed | scopicstudios.com |
| $25/day budget for 17 days; CTR 0.86%; CPC below OpenAI's recommended $3-5 bid range; market given only as "select markets" | ||||||||
| 2026-08-28 | CleverlyB2B lead generation agency (own campaign) | – | – | 57 | – | 0 conversions | Claimed | mediapost.com |
| Figures relayed by MediaPost from Cleverly's Nicholas Verity; spend and CPC not given | ||||||||
| 2026-09-02 | PerfectTablePlandesktop software, event seating planner (own product) | – | – | 2,988 | – | 14 installs (GBP 20.68 per install) | Seen | successfulsoftware.net |
| Aug 5-28; spend GBP 289.52, CPC GBP 0.10 (bids GBP 0.07-0.15); 0.46% click-to-install; 7s average time on page, 69% bounce | ||||||||
| 2026-09-04 | Unnamed advertiservisa and passport expediting service | US | $707 | 200 | $3.37 | 0 orders (20 forms started, 1 quote) | Seen | reddit.com |
| 8 days (Aug 28-Sep 4), Reddit u/Michael-Traction; clicks reported as ~200, CTR 0.75%. Same page on Google, same 6 days: 426 clicks, 127 sessions; cost per engaged session ~$92 vs ~$555; visits: 15 sessions from 165 ChatGPT clicks over the same 6 days | ||||||||
| 2026-09-05 | Unnamed advertiserecommerce, premium supplements (DTC) | Spain | – | 160 | – | 0 conversions | Seen | reddit.com |
| Reddit u/EssenzaVital; spend EUR 37.61, CPC EUR 0.24; 5,590 impressions, CTR 2.86%; many sessions 1-10s; OpenAI support later confirmed the click and spend figures | ||||||||
| 2026-09-08 | Hostingerweb hosting | – | $70,000 | – | – | – | Claimed | searchenginejournal.com |
| Huseyin Ograk (head of PPC) via SEJ; spend reported as nearly $70,000; CPM above $65; CTR the bigger problem; traffic quality inconsistent; return hard to judge from direct sales | ||||||||
| 2026-09-08 | Unnamed advertiserB2B (company not named) | – | – | – | – | – | Claimed | searchenginejournal.com |
| Floyd Blaikie on LinkedIn, via SEJ; spend roughly CA$7,000; CPC 9.29, CPM 64.34 (currency not stated); CTR 0.7%; 5 of 146 organizations identified behind 336 clicks matched ICP | ||||||||
| 2026-09-11 | Unnamed advertiserB2B SaaS (several agency clients: AI, tax, procurement, project management) | – | – | – | $5.00 | 150+ qualified leads over three months; cost per lead 60% lower than Google (agency's claim) | Claimed | interteammarketing.com |
| InterTeam Marketing (Toronto) case study; CPC given as "~$5"; market, spend, impressions and clicks not published | ||||||||
| 2026-09-11 | Unnamed advertisernot stated | – | – | – | – | 1 conversion | Claimed | reddit.com |
| Reddit comment: spend GBP 180; paused; says product feeds are 'awful' | ||||||||
| 2026-09-16 | Unnamed advertisermarketing consultant and trainer (own campaigns) | Poland | – | – | – | not reported | Claimed | youtube.com |
| YouTube video in Polish (Artur Jabłoński). Several campaigns, spend given as a few thousand zloty; CTR about 1% to nearly 2%; CPC from about EUR 0.2 to just over EUR 1 and CPM from about EUR 5 to the low teens of euros on near-identical context hints; single ads at 1,000-2,000 impressions and 10-20 clicks. Figures read from Polish auto-captions | ||||||||
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